The Generations Uniting through Movement (GUM) Advocacy toolkit is designed to help users effectively understand and communicate the core messages of GUM project by targeting national and local policymakers.  

The toolkit includes: 

1 main infographic: A visually compelling, one-stop visual guide that breaks down key ideas and can be divided into five bite-sized social media messages. 

5 social media messages: Crafted to resonate with different audiences, these posts ensure the GUM core messages reach all segments (sectors?) effectively. 

1 Video: A dynamic, attention-grabbing video designed to convey GUM messages and key findings from pilot activities in France, Bulgaria, UK and Spain. 

1 Podcast: A deep dive into the topic of active ageing and intergenerational activities, providing in-depth insight and expert opinion to influence policymakers at all levels.  

Download the toolkit here: https://issuu.com/iscaoffice/docs/gum-advocacy-toolkit?cta=post-publish-view-live

 

The GUM Infographic highlights some concerning findings from our research. These include indications that 40% of elderly people feel lonely, 16% of young people feel depressed and that fewer than 40% of respondents in these groups meet the WHO's recommended daily level of physical activity. It shows 5 keys to success when it comes to organising intergenerational activities focusing on movement.  

Tips on how to use the GUM infographic 

Use our infographic template to translate key principles and messages into your own language. This will ensure maximum effectiveness when it comes to influencing local, regional and national policy makers. 

Share the infographic on your website, networks and social media channels. Decide which format is the best to reach your national target group. You can display the QR code for digital use or print the document as a flyer.   

GUM Messages are designed to highlight different GUM deliverables with the aim of influencing policymakers and ensuring that intergenerational physical activity gains recognition on political agendas. To achieve this, the messages have been tailored in five distinct ways, each targeting a specific audience. (Please refer to the next pages for the different GUM messages).   

Tips on how to use the GUM messages:  

Translate the messages and templates into your local language.  

Choose the most relevant message for your specific audience. Selecting an engaging and impactful message is key. 

Use these messages as conversation-starters to draw attention to the GUM project and its objectives. 

The GUM podcast emphasises how intergenerational movement programs can connect generations, create meaningful connections and bring immediate benefits to the well-being of all participants.  

Tips on how to use the GUM podcast 

Offer the podcast directly to policymakers as a resource, emphasising its evidence-based insights and practical examples.  

Summarise the key takeaways in a short briefing document alongside the podcast link, which will make it easier for policymakers to grasp the core messages. 

Organise listening events - workshops or roundtables where policymakers and stakeholders can listen to the podcast and discuss its relevance to local policy needs. 

Connect podcast topics with policymakers’ existing policies to demonstrate how intergenerational movement programs can align with their priorities. 

The GUM Video focuses on pilot countries, providing valuable knowledge gained from activities in France, UK, Spain and Bulgaria. It includes powerful and emotional messages from seniors and young people who attended GUM activities in those countries.  

Tips on how to use the GUM video:  

Share it on social media platforms where policymakers are active such as LinkedIn and Twitter. Upload it to government-facing platforms such as public policy forums, or embed it in presentations at policy events. 

Share the video with policymakers across their networks in partnership with local NGOs, community leaders or influencers who are already involved with intergenerational or health-related activities.